🌍 GEO Journey: From Anime Screens to Global Scenes

By Yuvraj Singh | Yuvraj Journal

🌱 GROWTH

There was a time when I lived in a small world — a world made of two things:
➡️ My hotel management course
➡️ Watching anime and movies daily

I thought I was doing fine. I was comfortable.
But life changed the moment I joined ITC Hotels as an associate. The day my first salary hit the account, I began to explore. I stepped outside. I started talking to people, sharing stories, and learning how much more the world had to offer.

That’s when my internal growth started.

I wasn’t just someone who watched anime anymore.
I was becoming someone who could build, lead, and grow beyond limits.

🛠️ EXPERIENCE

After leaving the job, I hit a major life question:

"Should I continue working or pursue an MBA?"

I went with the MBA dream and began preparing for the CAT. I gave it my all.
But the results didn’t reflect the hard work.

Instead of wasting the year, I joined my family’s granite business — and studied side by side. That’s where I truly began to gain real-world experience.

At first, I believed the granite industry was dying, especially with the tile market booming. But as I dug deeper (literally and metaphorically), I saw the true potential of natural stone:

• Every granite slab is unique, which is both a beauty and a business challenge

• Selling online is difficult because of this uniqueness

• Mistrust and lack of transparency are common in the industry

Then came the global signals — Australia banned engineered tiles in 2024 due to environmental hazards. It hit me:

The future isn’t engineered. The future is natural.
Granite has a comeback story.

This time also made me realize what I missed by not being in a top-tier college — the exposure, the network, the global career opportunities.

That realization became my fuel.

🚀 OPPORTUNITY

I decided to take a second attempt at CAT —
this time with clearer direction, deeper hunger, and a GEO mindset:

I focused on Growth. I embraced Experience. I chased Opportunity.

I no longer see the granite industry as traditional.
I see it as a field that can be digitally transformed,
where we can build trust using tech and scale using vision.

From a hotel background to granite, from watching anime to watching trends —
I’ve built a mindset that’s ready for global opportunities.

🔁 Final Reflection

This is more than a personal story — it’s proof that:

🌍 GEO — Growth, Experience, and Opportunity — can reshape any journey.